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Content Creator with AI Responsibility – Kläppen Ski Resort

Kläppen Ski Resort AB

Dalarnas län, Malung-Sälen

Previous experience is desired

20 days left
to apply for the job

Do you love working with people in a fantastic and creative environment?

There is something special about sharing a winter with people who love the same things as you do.

At Kläppen in the Sälen Mountains, over 300 employees work together to create memorable days for our guests. Here, colleagues often become friends, coffee breaks turn into laughter, and a regular workday can include mountain views and a few runs down the slopes.

We are incredibly proud to have been named Ski Resort of the Year, Ski Resort of the Year for Families, Snowpark of the Year, and Slope Restaurant of the Year in 2026!

But most of all, we are proud of what lies behind these awards – the warmth, community, and engagement that define our daily life here.

Kläppen is a place for people, experiences, and skiing joy. With 41 slopes and three world-class snowparks, it is a place for you if you want to make more of winter than just waiting for spring.

Do you want to spend your winter with us?

About the Role

As a Content Creator with AI responsibilities, you are close to the guest, the operations, and the experience. You move around the resort, capturing the moments that build the Kläppen brand and creating content that works in the right channel, for the right audience, and with the right feeling.

  • Plan, produce, and publish text, film, and photography for the web, social media (YouTube, Facebook, Instagram, and TikTok), and campaigns.
  • Create material from across the entire resort, including the ski system, snowpark, accommodations, restaurants, events, activities, and camping.
  • Follow trends and develop content formats that strengthen Kläppen's digital presence.
  • Monitor content and campaigns based on results, insights, and KPIs.
  • Use and develop AI-supported workflows, prompts, templates, and AI agents to make marketing more efficient.
  • Contribute to smarter workflows and new ways of using AI in marketing.

Who We Are Looking For

We are looking for someone who is creative, curious, and self-driven. You have experience working with film and photography production and are confident in creating content from idea to publication. You also have practical experience using AI in your work, for example for ideation, text processing, content planning, analysis, or more efficient workflows. You like to be where the action is, have an eye for image, video, and storytelling, and can quickly turn ideas into content suitable for different channels. You follow developments in social media and want to continue developing how AI can be used practically in marketing.

To succeed in this role, you need to be a good skier or snowboarder. You should feel confident navigating our entire ski system, including the snowpark, and be able to create material from different parts of the winter experience safely and independently.

You don't need to know everything from the start, but you should have the willingness to test, learn, and develop new ways of working with us. We believe you are practical, solution-oriented, and thrive in an environment where weather, season, and operations can quickly impact planning.

Qualifications

  • Experience creating content for destination, tourism, sports, outdoor, hotel, restaurant, or experience industries.
  • Experience with TikTok, Reels, Shorts, or other short-form video.
  • Knowledge of Adobe programs, Canva, CapCut, or similar tools.
  • Experience with basic editing of film, photos, and audio.
  • Experience with Google Analytics, Meta Business Suite, or other analytics tools.
  • Experience working with campaigns, content calendars, and publishing planning.
  • Experience with paid social media or performance marketing.
  • Experience interviewing guests, employees, or partners.
  • Good skier or snowboarder, with confidence moving around the entire ski system including the snowpark.
  • Category B driver's license, as the role may involve traveling between different parts of the resort or nearby locations.

What We Offer

  • A creative and developmental role in a strong destination with both winter and summer seasons.
  • The opportunity to work close to the experience, the guest, and the operations.
  • A marketing team where ideas, pace, and development are a key part of everyday life.
  • The chance to help shape how Kläppen uses AI in marketing, analysis, and internal workflows.
  • A workplace where safety, care, personality, and professionalism are important parts of the culture.

Personal Qualities

As a person, you are detail-oriented, responsible, and structured. You are social and comfortable talking with guests and colleagues, as well as confident in interviewing people and making them feel at ease in front of the camera.

You can work independently but also collaborate easily with colleagues and external partners. You are creative and driven, confident and self-assured.

Having winter, skiing & snowboarding, and other active activities as interests is a given.

We place great importance on personal qualities and appreciate initiative, a positive outlook, and that you are stimulated by a dynamic work environment where you, together with wonderful colleagues, have the opportunity to contribute to Kläppen's future development.

We also believe strongly in learning on the job and personal development; there are good opportunities to grow in your own knowledge and personal development.

We would appreciate it if you attached a portfolio of previous work to your application.

Workplace

The position is located at Kläppen Ski Resort in the Sälen Mountains.

Start Date

November 2026.

Employment Type

Full-time, permanent. Evening and weekend work is included.

Application Deadline

July 5th.

We review applications continuously and invite candidates to interviews. The position may be filled before the application deadline.

Questions about the position can be answered by Anna-Karin Jeppson, Marketing and Sales Manager. 0280-96245 or [email protected]

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